Why Cookie Cutter Templates for Facebook Parties are Bad for Business

Who doesn’t love a nice, warm, gooey cookie? Yum! But what happens if you’re too quick to mix the batter and leave out a key ingredient or worse yet, forget they’re in the oven and burn the whole batch? Much like the perfect cookie, Facebook parties take time to prepare and serve which is why using a cookie cutter template can really hurt your business. Here are the three main reasons why:

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1. Let’s face it, they’re pretty spammy.
If there’s one thing Facebook really can’t stand, it’s spam. Using a template and posting the same exact content over and over again trips the spam filters and results in blocked software as well as potential Facebook jail for you. It’s definitely not good social media etiquette, and is disrespectful to the Facebook community by acting “cookie cutter-ish” and blasting out the same content in all your parties. CinchShare does not condone the ‘set it and forget it’ mentality. We want you to tend to your posts and bake your content thoroughly.

2. They foster and encourage NO originality.
When you schedule an entire party and don’t change up any of the posts your guests are likely to notice as over time your genuine enthusiasm will dissipate. CinchShare integrated Canva into our software so that you have the ability to easily design your own amazing content and schedule it right into your parties. We encourage you to engage with your guests and scheduling posts for your party makes it easy to be the attentive and personable host everyone will love. So switch things up, use your own images and be present – this way you’ll set yourself apart from the mold which will result in more bookings – just by keeping things fresh. No one likes stale cookies!

3. Your posts can go POOF!
When apps get shut down by Facebook ALL of the posts that were delivered get removed and no additional posts can go out. Imagine running a party on Facebook where all of a sudden, halfway through, you and your guests are suddenly staring at a blank wall. Catastrophic! That is exactly what happens when Facebook takes immediate action against 3rd party apps which are producing too much spam. Don’t be a statistic and get burned!

So that’s why CinchShare’s recipe for success doesn’t include a template. We encourage and provide a tool-set that supports our users to think outside a template. To be thoughtful of what they post as opposed to producing overly repetitive cookie cutter parties. A “set it and forget it” approach may seem like a simple way to get ahead, but in the end it is your parties that suffer! Take a close look at the leaders that are successful utilizing social media in your organization and what you will find is that success is something that is earned, not achieved on autopilot. We at CinchShare focus our strengths on creating features that act as your virtual assistant, helping you grow your business by producing quality over quantity in as little time as possible.

Take it from Jilleysue who knows her social media and direct sales markets! She says, “Originality and authenticity are key when it comes to building relationships using Social Media. People do business with businesses and people that they know, like and trust. The only way to build that trust is by becoming someone your fans and followers can relate to. That means creating your own content, your own posts, in your own voice and trusting that people can relate to your one of a kind personality. Believe that your voice online is special and you will attract your ideal customer.”

If you’d like to learn more about social media etiquette and proper Facebook party formulas, join our free group on Facebook: SocialCinch Club!

About Heili

Heili is CinchShare's Creative VP and loves that she's able to utilize the program daily while staying home to raise her 5 year old son. With her background in direct sales, marketing, advertising and graphic design, she considers this position "the best job ever! It's seriously all my passions rolled into one!"

73 thoughts on “Why Cookie Cutter Templates for Facebook Parties are Bad for Business

  1. Great advice CinchShare! You are the best VA ever! I teach my team to avoid all those posts-in-a-box from our direct sales company. When in doubt, take a pic with a baby or puppy. You’ll get loads of comments and likes. On a side note: plan out the time of your posts too. There’s nothing worse than getting a notification at 8AM that a consultant posted in a party. Oy. Please let me have my coffee first. And some cookies.

  2. I didn’t know that FB would deem a post spammy if you used it over and over.. I use chinchare for allllll my online parties. This info is amazing.. Thank you.

  3. Such a delicate, but lovely, balance here. I LOVE that I can sit down and map out an entire party, suited to a specific hostesses needs and audience, put it together as a cohesive party and schedule it, then sit back and enjoy the flow of the party and interacting with her peeps. I want to always be able to say to my customer group, “I am partying online tonight!” knowing that if they decide to pop in for a minute they will see something fresh and new…

    1. That’s so great to hear Kelley! We have repeat guests in our trainings and if we didn’t keep things fresh they would definitely notice!

  4. great advice! we always encourage orginality. To post your own experiences and love and passion about our products! Thank you so much for allowing me to be able to share this with my team as well!

    1. Thank you so much for sharing with your team, it’s so important to educate everyone. We love that you’re encouraging originality, way to go!

  5. I love this blog. The women who belong to groups that are making “presenter” photos and then you have 2000 people sharing that same photo can’t seem to understand why no one engages with that photo! Um, Ding Dong…..time to make your own! I love how Canva in CinchShare lets me be ME. I know what I am posting is coming from my imagination. If it is already out there then Oh My I feel sorry for that other person who’s mind works like mine!
    I love to schedule but even I wouldn’t schedule a post for 8 a.m.!

  6. I would be lost without some sort of outline to follow. I’m also not good with using power words to sell a product. That’s one of the reason why I prefer online parties. I can use other people’s words and my sales tend to be higher.

    1. Outlines are great to follow, there are many successful formulas out there! Just be sure to be yourself in your parties – your guests will love getting to know you and your passion for your products!

  7. Great advice! It’s often tempting for new team members to just post the same thing over and over but we all need to realize no one wants to party with a robot we want the Ya Ya sisters?

  8. This is exactly why I love Cinchshare–polite and ethical practices that help me prepare to give my undivided attention to my guests!

  9. Thank you for posting this!!! I think people don’t understand this. Not only is this spammy and can get you in trouble, but if you have the same guests at more than one party, they may just “check out” because they’ve seen it all before. Thanks as always Heili!

  10. Its great to be reminded why its worth it not to be a cookie cutter, when we think we have a perfect formula, everyone doesn’t like the same flavor and we need to adjust! Customized content means better sales and success.

  11. This is all so true. The beauty of CinchShare scheduling is not in the fact that you can make cookie cutter templates and post multiple identical parties, it is that you can pre-post a shell of posts for a particular catalog or season. This allows you time to add timely information such as Monthly Specials, or to react to your guests comments by posting product images or tips that mirror their interests. My Facebook Parties are never exactly the same as each other, but there are a few basic themes that run through them. They all run for seven days, and the basic order of posts is the same. It is the content that differs.

  12. I love how convenient a basic outline for a party is to use and the ease of creating personalized content to change it up based on the hostess and party guests in attendance. It would certainly be quicker to just repost the same posts every time, but I’ve thought about how that would look to repeat customers. I didn’t even think about how Facebook might flag it as spam. Thank you for the insight!

  13. A great post, Heili, and a great reminder/warning stay away from the same old same old. It is true that we need to be the face for our business. I am looking forward to trying your system to make things a little easier in my busy life.

    1. Thanks Kathrine! Definitely let me know how you are enjoying CinchShare when you get started. Message our Facebook page!

  14. Using the same thing over and over is definitely not good! Especially for the industry as a whole. Not only in the wording, but also the graphics! Originality is definitely key! Thanks for the blog post, love it!

  15. I really love the integration of Canva. Spammy graphics are one of my pet peeves.
    The ability to look at pics of your futre & history posts is extremely helpful because you can use the same photo/video, but change up the text to be more genuine to the current party/hostess.

  16. Thank you for the reminder to be “original” I have used a few different styles when setting up my Facebook Events. I want to be engaged with my customers and guests. After all it is about the relationships we nurture.

  17. Absolute truth! I don’t know anyone in our group who does this, but I want to share it anyway. Learning requires repetition, not a template but several approaches from different perspectivives.

  18. You guys at Cinchshare are so much more than just a scheduling program! You give so much value with your blogs and posts and training! I have attended twice and will likely attend again because I always pick up something new and useful! Thank you for all you do for us!! <3

  19. Great advice! My team has a Facebook script that I have been using, and I want to make sure it still feels personal. Cinchshare has been a lifesaver for me… It helps with my pre posting anxiety, and let’s me enjoy the whole evening so much more. Thank you for the service you provide 🙂

  20. Great post! All this educational information about the rules of Facebook has been very beneficial. I think it is important to always switch up your pics and postings when you are doing a virtual party! Keeps your friends and customers engaged with your page or group!

  21. I think that sometimes a script can be really helpful, for giving ideas, reminding what kind of content is helpful for a party / host coaching, and for getting a consultant going. I do agree, it is nice to personalize content and be sure you are touching on topics relevant to each party’s attendeees. I know I appreciated scripts and premade content when I started up in online parties. I still use a lot of the prompts, cues and wording, but change up each party depending upon who’s coming. I think changing things up is also fun for the consultant once they are comfortable with parties and product too. The same thing over and over again can be monotonous and boring!

    1. Exactly Sarah! Scripts are great for guidelines and getting started! We follow a script of our own as well, but using your own images and videos and switching up the post messages every so often really will prevent you from being blocked as well as keep things fresh for yourself and your (returning) guests!

  22. Watched the scope on replay too! This is such good info. FB parties are hard to get now because they got so yucky so quickly. But hopefully we can all do better and be better and change that stigma back to something AWESOME! Because they are!!!

    1. Thanks for watching the replay Tiffany! Yes, we want to remove that bad stigma and have Facebook parties be fun again – personalizing our content and showing not selling are the key factors!

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