With the new year upon us, Facebook has decided to take action and crack down on the amount of spammy sales posts in virtual parties. If you throw Facebook business parties as a direct seller, we’re sure by now you’ve either heard about it or unfortunately have been a victim of being blocked yourself. So what does this mean moving forward? Are Facebook Parties doomed? The good new is – NO! They are definitely here to stay, and actually, it’s nothing to lose sleep over if you go about preparing your parties the right way. While we can’t guarantee that Facebook won’t block you, we can vouch that we’ve used the following approach ourselves and haven’t had any issues:
1. Hostess coaching is key. Have your host send out invites to a select group and not add people without their consent. If she is sending out mass invites or adding everyone under the sun to the party, there’s a good chance that several of them will report the event/group as spam/harassment. Just as you wouldn’t openly invite strangers into your home, have your host be selective with her guest list as well. She should know that those invited would genuinely have an interest in attending. Remind her that she needs to be present and comment on all the posts along with you.
2. Spread out your posts. Facebook doesn’t care if you’re manually posting or using a scheduling software – if you have a post going out every minute they will view you as a robot and consider you a spammer. We suggest that you space your posts about 3 to 5 minutes apart to keep you off their radar.
3. Alternate your types of posts. Mixing up the content and posting a photo, then a video, then a status, then another photo, etc, helps to promote a genuine “feel” of an event and it will also keep your guests’ attention!
4. Edit your post messages. You don’t have to do this for every party, but at least once a month go in and change up your post messages a bit so that those posts don’t trigger the spamdar. This is really easy to do from your History in CinchShare as explained in this video.
5. Swap out your images. Again, not something that must be done with every party, but if you have 3 parties in one week, you may want to change the graphics for one of them. Keeping a few images for each post on hand cuts down on the chance of the same image being marked as spam. Our Design with Canva button is a great way to modify an image on a post. Create your own personalized content and you’ll be good to go!
6. Reorganize your posts. This one is the easiest yet! Simply move things around so they aren’t so cookie cutter. You can do this by searching for your last party in CinchShare and just reposting them at different times. Of course a few posts (i.e., Welcome post) will need to remain in a certain order, but those you can swap out with a different graphic of the same type and there you go! A completely “new” party with the same, yet different, content!
7. And lastly, choose your posts wisely! Less is often more. Ask questions to increase engagement, show A/B images and ask them which they would pick and why. Use custom albums to showcase a bunch of products in one post – we especially love this as they look amazing and the comments on the posts help with the visibility of your Facebook business page. Scheduling an album is easy as you can see here.
We know how important it is to have successful parties on Facebook which is why we follow these simple guidelines ourselves for our virtual trainings. All of our Facebook events have gone off without a hitch because we change up our content, personalize our trainings, and engage and build relationships along with having a great time! We do hope that these guidelines help you with your Facebook Business Parties and please reach out to us anytime with questions. We’d be happy to help your team with their social media and facebook training at no charge so if you’d like to host a #Cinch101 with us please click here to set one up!