Stand Out on Instagram With User Generated Content

Have you ever wondered how those stunningly beautiful and popular Instagram accounts do it and wish you could create an account like theirs if you had the time and resources? Well, we have fantastic news for you! You can totally have an amazing Instagram account too and actually save time while increasing your visibility and engagement simply by following their lead. So what’s their secret? Successful Instagram profiles create their posts with User Generated Content (UGC) and so can you!

What is User Generated Content?

UGC is taking content that you see from anywhere on social media and posting it as your own while giving credit to the original creator (or source). This content can be from your customers/followers or simply accounts you’ve come across that have images which fit your own business style and brand.

What Can UGC Do For Me?

User Generated Content can take your Instagram account to the next level!

By utilizing UGC, you can grow your following and increase your visibility simply by reposting content that you think your audience would enjoy.

You will be able to selectively choose the images you want to post and include whatever messages you’d like to go along with them in the caption and add hashtags that are relevant to your business as well as the audience you want to attract.

Where Do I Find User Generated Content?

There are a couple ways you can find your UGC content on Instagram:

Create it! Throw Contests for your Followers

By creating a contest or giveaway with your own unique hashtags, you can create a community of followers who both support your business and provide you with User Generated Content. For example, we have a couple campaigns going right now: #cinchchallenge is our monthly social media challenge hashtag so we can find our users who are participating to both engage with them and see the great images they are posting. #cinchedthis is another of our campaigns that we have asked our customers to use in their hashtag bundles when they are scheduling a post to Instagram with CinchShare!

Go Shopping! Search Hashtags

It’s super easy to find anything you need on Instagram by doing a search via hashtags. It’s kind of like image shopping! Once you have your content calendar planned out for the week or month, you can go hunting for the perfect image to go along with your caption. Are you planning to post about a sweet deal on a certain product? Search for #cupcake and you can find the perfect image to repost in your own feed!

Remember to Play By the Rules!

Proper social media etiquette is to give credit to the original source of the image which is really easy to do on Instagram: after your caption message, you either put Photo: @originalsource or you can use the camera icon and tag them. We made it super easy for you to give credit (or attribution) with CinchShare’s Repost feature!

You also want to either DM (direct message) the account or comment on the post of the image you’d like to use asking them if they grant you permission to repost their image. Simply say something like – I love this image! Would you mind if I reposted it on my Instagram account, and link back to you to showcase your brand? Most Instagrammers will be flattered! We’ve never had anyone tell us no because by reposting you’re giving them more visibility which helps them grow their business too, so it’s a win-win!

Start using UGC for your Instagram account(s) and you will begin to notice an increase in activity and a growth in followers! It won’t happen overnight, but if you keep it up, User Generated Content can and will bring you much success and save you a ton of time from having to create all the content yourself!

About Heili

Heili is CinchShare's Creative VP and loves that she's able to utilize the program daily while staying home to raise her 5 year old son. With her background in direct sales, marketing, advertising and graphic design, she considers this position "the best job ever! It's seriously all my passions rolled into one!"

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