Melissa Fietsam: Mom balances being CEO and direct sales leader

Melissa Fietsam is doing something right. With five kids, a social media marketing strategy business plus a direct sales first-line team of over 400, she actually has to be doing a lot of things right. As CEO of Directly Social: Social Media and Marketing Tips for Direct Sales Consultants, she is reaching and helping people all over the world. And as a Senior Executive Director with Thirty-One Gifts, she is leading and teaching thousands.

So how does someone who shuts down her social media interaction at 3 p.m. to spend time with family manage to maintain such an empire?

“I’m usually cooking dinner for an army,” Melissa said from her home in Liberty Township, Ohio. “CinchShare takes care of my evenings for me.”

With 10 years of experience in the direct sales industry, the social media marketing strategist creates “out-of-the-box” strategies to work their businesses and helps people optimize their social media platforms to increase sales, recruiting, and interaction.

To help accomplish that, Melissa has been using CinchShare, the social media management program, for more than three years to plan out her content and schedule posts to her different accounts. Overall, she maintains 6 platforms: A YouTube channel, 7 Facebook groups, 4 Facebook pages, 3 blogs, a Pinterest account, and 2 Instagram accounts . She has 11,000+ members across her groups and 7000+ subscribers to her YouTube channel.

That’s a lot of people waiting to see what she shares next.

“I’m a control freak when it comes to my business so I enjoy being able to control when I post,” Melissa said. “I schedule posts when it’s convenient for me. It lets me control my business, instead of my business controlling me.”

It’s paid off. After all, she balances all of her business endeavors with time with husband, Craig, and kids Cameron, 19, Samantha, 16, Christian, 14, Craig Jr., 5, and Grayson, 3.

“CinchShare is kind of like Facebook. It’s hard to understand what life was like without it,” said the busy mom. “I don’t think I would be capable of running the sheer amount of personal volume I do now if I didn’t have CinchShare to help manage all those posts, parties, and pages. I share anything that I stand behind. And I stand behind CinchShare 110 percent,” Melissa said. “Any tool that saves a busy woman TIME needs to be shared with everyone! So I share it with my team, my social media groups and pages, my blog, YouTube, pretty much everywhere.”    

Melissa is a featured speaker at Cinch Summit, CinchShare’s second annual social media conference, Jan. 26-28 in Orlando, Florida. To learn from her and other social media leaders in the world of direct sales — including Brenda Ster, who we featured in the first “Sharing Success” article — snag one of the few remaining seats!

“The community and friendships I’ve made within the company, groups, and trainings far outweigh the business aspect,” Melissa said. “The hustle and heart behind the company is what makes CinchShare great.”

NOTE: Sharing Success is an ongoing series of stories where we highlight the people using CinchShare who are growing their businesses while enjoying more of life. If you’re interested in learning more about CinchShare we welcome you to check us out with a five week free trial using promo code CinchFree. 

About Lee Nessel

Lee Nessel is a career journalist, writer and editor. She is a self-proclaimed word nerd who enjoys working with clients to perfect their messaging. Lee also has been in direct sales since 2011, first as an Avon lady, and now also with Origami Owl and Lilla Rose. She balances all of that with being “momager” for her daughter, Ella’s, budding entertainment career. Learn more about Lee at www.shegetsitwrite.com

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