Let’s talk shopping! Yes, holiday shopping. Thanks to the internet, reward sites and busy schedules, more and more people are shopping online this year. But you don’t need to be a big box retailer to get in on the profits this holiday season.
So that you don’t get caught up in the last minute marketing rush, here are some tips to help you plan for a successful and jolly holiday as a Direct Seller:
1. Plan an “Awareness Campaign”
This campaign is all about visibility. Awareness is the idea of getting your name, and your face, in front of people. Since we are talking online, it’s time to make a plan about how you will show up on your audience’s favorite platform. The platform is your stage i.e. Facebook, Instagram, Twitter, etc. Pick 1-2 platforms, show up daily by sharing non-sales post and just focus on getting visible.
2. Be an Inspiration
More people are looking to Facebook and Instagram for gift ideas. Put together a list of gift ideas for everyone on your customer’s list. Think out of the box. Pair up the person to the gift suggestion so you become a resource. Create 10-15 images of gift ideas and post to Instagram.
3. Kickoff with Black Friday
Black Friday is more than just an American movement. The internet has taken Black Friday shopping world wide! Plan your special offers now. Create 5 graphics to share for 2-3 days leading up as a teaser and then post a few times on the day of. People are expecting shopping deals so break the rules and post your offers more than normal this day only!
4. The Power of Self-Gifting
Don’t forget yourself! This is a great message to be sharing, especially for women and moms who are often so busy buying gifts for everyone else. Shoppers need a treat to. Plan some ideas that would make a great “gift to self”.
5. Celebrate Beyond Shopping
Don’t forget the party! With celebrations comes challenges. If you have products that could make holiday celebrations easier then showcase that before the busy shopping season. Show your customers how you can take some of the stress out of planning parties by being a resource.
If you’re struggling with what to post, start with a list! Create a top 5 or top 10 and then break the list down into bite size chunks. Each day, share one topic or item. At the end of the week, share the entire list with your call to action for your audience to contact you.
Become a personal shopper this holiday season. Have your customers send you a list of the people they need to shop for and suggest products based on the list!
Keep in mind, you may not know which products your company is releasing during the holidays but with a little pre-planning you can be prepared and know when you’re going to share your promotions.
For more holiday marketing ideas, check out the Facebook event Maximize Your Holiday Marketing Now!