Think about what you see every day on Facebook in your newsfeed. What stands out and makes you engage? Like a post? Comment? Share it? THAT is the content that we ALL crave! It’s the posts that make us laugh, tug at our heartstrings, learn about something new and get a reaction out of us. It’s entertaining, it’s authentic and it’s universal. So how do you come up with the content that everyone wants? We’re here to help with that!
Post What You Like to See
We all use Facebook, Instagram and other platforms for our business, but take a minute and think about how you use it for personal use; put yourself in the mind of your ideal customer – she/he isn’t shopping daily (unless they won the lottery, lucky ducks!) and neither are you, which is why you want to focus on the 80/20 Rule: 80% of the time you should be sharing information that is not related to your business; the other 20% is for you to promote your business. That’s right, even on your business page it’s not all about business! Share funny stories, videos, inspirational posts, etc. to keep your followers interested in sticking around and checking in often. You can repurpose content that you see online by sharing it or scheduling it, or you can create your own graphics with DIY design software like Canva, PicMonkey or WordSwag. And you don’t have to reinvent the wheel every week! No, no, we are far too busy working our business and doing the family thing to come up with brand new content all the time. That is where Evergreen Content comes in! Your new followers missed out on a lot of amazing content from the past year so share it with them! Great content that doesn’t expire can be used time and again. Your friends and family won’t mind seeing a post that they saw a couple years ago. Actually, they may not have even seen it back then! Be sure to share valuable content and not only sell sell sell and you’ll get the results you want in no time! Here are a few great examples of content we all crave on social:
1. Engagement Posts
Everyone loves offering their input on Facebook! Give them what they want with engagement posts! Ask them questions with simple options for answers like: On a Scale of 1-10, Fill in the Blank, This or That, or A, B, C, D. It’s always best to grab their attention with a visual image so create a graphic with our Design with Canva button and your fans will be sure to notice your posts. Be sure to relate the post content to your business so that it’s of value to both you and your followers. Here is an example of an A, B, C, D type post that you can reuse monthly!
Yes, people still like to read! Especially when you bring the content to them. Use resources like Flipboard, Buzzfeed and PopSugar to find funny, heartfelt or educational articles that you know your followers will appreciate. You can also use Google Alerts and select your key words/genres to have the topics come to you!
Videos are HUGE! According to Social Media Today, “Facebook now serves a staggering 8 billion video views per day.” That’s a lot! YouTube and Vimeo are both great places to search for evergreen content. You can subscribe to your favorite channels and receive a notification when new videos are uploaded. Topics like mom humor, DIY design, kids’ crafts and simple family recipes are perfect for rescheduling monthly! GIFs are also a fun choice for some animated posts – you can grab them from Giphy and even create and schedule your own!
Admit it, when you see a meme (pronounced “meem” in case you were wondering) it’s rare that you don’t crack a smile or have some sort of gut reaction! They are shared often because of their blunt, to-the-point graphics. We love that you can create your own memes at Meme Generator and imgflip to really express yourself. Make sure to use their images or your own so you don’t have to worry about copyright infringement and have a blast reusing them for your fans’ entertainment!
5. Inspirational and Motivational Quotes
Another one of our favorites for evergreen content! Who doesn’t appreciate a good pick me up post? A feel good, you’re amazing, you can do it type post? I know I do! There are SO many amazing posts already out there on Facebook that you can grab with our Facebook Import feature. There’s also a TON on Pinterest that you can capture to schedule with our Photo Url feature. Create your own with the Design with Canva button and then you can reuse it wherever and whenever you’d like!
Once you save and create a nice variety of evergreen content it’s easy shuffle them into your product and every day life posts when scheduling ahead. Remember to stick to the 80/20 rule, posting 80% non-business related posts (basically all this awesome new evergreen content!) and 20% product/business opportunity posts. This applies to your business pages and groups but keep in mind that Facebook doesn’t really want you selling on your timeline – so when you’re posting about your business on your personal profile, make it more about sharing your love for your products and your Why. Give your posts a Call to Action with a TextClip so that you lead them to your page or group and you’re bound to keep everyone happy! We’d love to know which type of content you crave the most. Comment below and share with us!